TBWA

In Mutuelleville, TBWA's offices span 712 m², fully renovated and redecorated to embody the advertising agency's graphic identity within its own workspace. This renovation project commits to a bold color strategy, where TBWA's signature yellow structures the reading of every space.

The reception sets the tone from the entrance: a low counter finished in a yellow-and-white chevron pattern, topped by an entirely yellow ceiling, establishes the brand identity as an architectural element in its own right, rather than signage applied as an afterthought. The project's most distinctive space is undoubtedly the tiered lounge, where raw OSB wood steps, dotted with yellow and white cushions and poufs, turn a simple waiting area into an informal amphitheater. This feature, part furniture and part architecture, encourages spontaneous exchange and informal meetings, in the relaxed, creative spirit characteristic of the advertising world. On the rooftop, a terrace fitted with white pergolas and pale wood extends this convivial atmosphere outdoors, giving teams a break space with open city views, furnished with outdoor seating and generous planting. The work areas themselves, more functional, alternate open desks and enclosed phone booths, while still carrying occasional yellow accents that run as a visual thread through the entire project.

TBWA's offices reflect an approach to commercial renovation where brand identity becomes a genuine generator of interior architecture, from custom furniture through to the design of outdoor spaces.